Focus on financing, scaling the Robotics-as-a-Service business model, and expanding US business
Munich, March 30, 2026 – RobCo, a robotics company focusing on physical AI and a scalable Robot-as-a-Service business model for intelligent automation solutions in industry, is strengthening its management team. Dennis Hauser joins from Celonis and, as Chief Financial Officer (CFO), will assume global responsibility for the finance organization and strategy. He will play a key role in driving RobCo's international growth, US expansion, and further expansion of its technological leadership. This includes capital financing, further development of the business model, and the sustainable design of cost and revenue structures. He will also establish scalable financial and process structures to prepare the company for its next phase of growth.
Hauser spent more than five and a half years at the process intelligence company Celonis, where he played a key role in its international scaling, particularly in the US market. Previous positions took him to venture capital firm Creandum and investment banking firm Credit Suisse. He has extensive expertise in capital markets, financing, and building high-growth technology companies.
RobCo enables the autonomous operation of robots in industrial production environments. This is based on the use of so-called physical AI, which combines perception, motion planning, and self-learning methods. RobCo's Robotics-as-a-Service (RaaS) model enables companies to use robot systems without the need to purchase traditional equipment. Instead of high one-time investments, customers pay for usage during ongoing operations. This not only allows automation projects to be implemented more quickly, but also with significantly lower initial investments.
“Robotics is at a turning point where technological excellence and sustainable financing must work closely together,” says Dennis Hauser. "We want companies to be able to use robotics as easily and predictably as possible. Automation does not have to be a large-scale project, but can be integrated into existing production processes in a step-by-step and modular manner.“
”Dennis brings extensive experience from a period of strong growth,“ says Roman Hölzl, CEO and co-founder of RobCo. ”With his expertise, we are specifically strengthening our structures and setting the course for the next stage of the company's development."
About RobCo
RobCo, founded in 2020 in Munich, develops AI-driven robotic systems that bring learning and autonomy into industrial operations. Its Autonomous Manufacturing Platform combines modular industrial hardware with a Physical AI software stack that enables fast deployment, continuous improvement, and application-specific performance.
Delivered through a recurring robotics-as-a-service model, RobCo helps industrial companies automate manual tasks while minimizing operational complexity and risk. The company supports a wide range of industrial workflows, including machine tending, palletizing, dispensing, and welding.
RobCo operates across Europe and the United States, with offices in Munich, San Francisco and Austin. The company is backed by leading global technology and industrial investors, including Lightspeed and Sequoia.
Learn more at www.rob.co