Austin, TX, March 12 2026 - RobCo, a physical AI-driven robotics company, appointed Lewis Turek as its new Regional Director, North America, as the company accelerates its expansion across the United States.
Based in Austin, where RobCo recently opened an office and warehouse facility alongside the US headquarters in San Francisco, Turek will oversee a fast growing team across sales, engineering and operations. He reports to Chief Revenue Officer Arjan van Staveren and is responsible for scaling the company’s North American business, with plans to double headcount in the near term. This comes off of the back of RobCo’s $100 million Series C funding round co-led by Lightspeed Venture Partners and Lingotto Innovation, alongside Sequoia Capital, The Friedkin Group and others.
Unlocking opportunity in the US
Turek brings extensive experience leading US expansion efforts for international technology companies. He was hired to establish and scale RobCo’s American operations, building a high-performing local team while aligning closely with the company’s global strategy and operating model.
The opportunity is driven by reshoring and increasing operational pressures across factories and warehouses. RobCo’s Robotics-as-a-Service (RaaS) model enables customers to adopt automation incrementally, without major upfront investment or full production line replacement allowing them to prove value quickly and expand over time.
Hiring will be a major focus in 2026, with plans to significantly expand the US organization across sales, marketing and engineering functions.
A pivotal moment for Physical AI
RobCo’s vertically integrated Autonomous Manufacturing Platform combines hardware and software to enable increasingly autonomous robot operations in real production environments, using perception, motion planning and self-learning to reduce the complexity of deploying and maintaining automation. Its robots learn task-specific skills through demonstration rather than manual programming, allowing faster deployment and adaptation across industrial customers including BMW, DynaEnergetics and Fabricated Extrusion Company. As AI has shifted from niche experimentation to board-level priority, manufacturers and logistics operators are increasingly seeking practical ways to embed intelligence into their operations.
“Manufacturers across the U.S. are under real pressure to automate, but they need solutions that are practical, fast to deploy, and easy to scale,” said Lewis Turek “RobCo is built to deliver that end-to-end. We design the system, assemble it here in the U.S., and run it as a single partner for customers, instead of relying on a patchwork of vendors.”
About RobCo
RobCo, founded in 2020 in Munich, develops AI-driven robotic systems that bring learning and autonomy into industrial operations. Its Autonomous Manufacturing Platform combines modular industrial hardware with a Physical AI software stack that enables fast deployment, continuous improvement, and application-specific performance.
Delivered through a recurring robotics-as-a-service model, RobCo helps industrial companies automate manual tasks while minimizing operational complexity and risk. The company supports a wide range of industrial workflows, including machine tending, palletizing, dispensing, and welding.
RobCo operates across Europe and the United States, with offices in Munich, San Francisco and Austin. The company is backed by leading global technology and industrial investors, including Lightspeed and Sequoia.
Learn more at www.rob.co